Kismet - Online Ethical and Eco Lifestyle Products Brand
Kismet’s mission statement was that buying sustainable, organic and eco friendly doesn’t need to be a chore. Products and shopping experiences can be both luxurious and environmentally ethical; those two ideas don’t need to be mutually exclusive.
The offerings were to be highly styled, curated and vetted for eco pedigree. So the branding package that we created for them had to perfectly embody this commitment to bringing together two opposed ideas. The human desire for luxury and nature’s need for protection.
The nurturing hands guarding the olive branch carries a huge amount of meaning to the client’s customers, and projects ideas of peace, protection, nature, organic ingredients, balance, and harmony. This then combined with a sleek and elegant custom typeface creates a characterful and effective logo.
We created a logo set that was highly adaptable but always in step with the brand message:
Luxury meets Eco
Colours that tell a story
The colour palette was designed to reflect the warm and comforting vibe of the Californian landscape, and help to carry the feeling of quality and understated opulence through the brand and the eventual home, beauty and clothing product ranges.
